عنوان مقاله [English]
نویسنده [English]چکیده [English]
Consecutive years, production process was competitive advantage of organizations, but nowadays, ability in field of new product development, is one of the potencies to create advantage. This article is applied research and its execution method is survey-descriptive by using library research tools. Data gathering tool has been Taking Note from internet, books and scientific articles sources.After identification of problem, its necessity and importance, along with theory basis and research’s records review, effective ingredients, parameters and results which could influence decision making about new products development in bitumenous materials field in Pasargad Oil Company, has been studied. Then this result has been declared that to recognition effective parameters on new products development.To use AHP method to gain practical conclusions, could be applicable as a pattern and research method to help managers in decision making and approaching a manufacturing and sale target of new products in quantity and variety viewpoint.